Saturday, 20 December 2014

The Need of an iOS Developer in a Changing Mobile App Development Scenario

Mobile application development has transformed drastically in a span of five years ever since the release of the first Apple iPhone. With the introduction of five versions of the iPhone since 2007, there have also been significant changes in the mobile apps running on iOS. The rapidly changing requirements for proper functioning of mobile applications on the iOS have come across as a challenge for app development companies across the world. Moreover, iOS is no longer the only accepted operating system platform for enterprises. With the advent of Android, BlackBerry, Windows Phone, etc., it is a constant pressure for a specialised iOS developer to adapt to the changing requirements of clients.

A survey of the enterprise app market conducted in the last year revealed that more than a thousand mobile applications for the iOS platform were released; in spite of this the growth in new application use was sporadic. While most enterprises are on the lookout for developers well skilled & experienced with the development of iOS mobile apps, the entrepreneurs are not always sure of their expectations from an iOS app, thus leading to its failure post release. Indeed, the thumb rule for success of mobile applications running on the iOS platform has yet not been identified. While some iOS developers have tasted success by incorporating complex features in their apps, others have realized that simplicity of operation is the key feature to victory. However, it is perhaps only target audience engagement and advertising which have helped iOS mobile applications succeed over their Android, BlackBerry, or Windows Phone counterparts. 

Listed below are the key issues that a mobile app developer needs to focus on for successful development of applications for the iOS platform:

1. Originality – Though inspiration is to be sought from previously released mobile apps, maintaining uniqueness or originality is the main ingredient that separates one iOS app from another. For this, an app developer has to conduct a research of the app store and study the problems in all mobile apps with features similar to his/her own. Improvement on the problems will focus on the originality of the new iOS app. 

2. Good Quality Graphics – Graphic quality of iOS mobile apps is very important to grab the attention of the target audience. Only an experienced iOS developer must be allowed to create mobile apps rich in graphic features. 

3. Code Writing – There is no need to waste time, resources, and energy upon writing a code for iOS applications from scratch. External data repositories & code sources can directly be incorporated in an app program.

4. App Content – Not only graphics but also the content of the iOS app plays an important role in grabbing the attention of users. An iOS developer must make sure that the language used in the app content is compelling but also explains the features of the app in very simple words.

5. Objective C Usage – It is advisable that an iOS app developer makes optimum use of Objective C while designing the app.

6. App Marketing – Advertising & promoting the app plays a vital role in making it popular among the consumer base. Introduce rewards in the form of coupons upon downloading the app and make use of well known platforms for app marketing. The success of an app is equivalent to the number of downloads, for which the iOS app first has to be promoted well. 

An iOS developer must keep the above tips in mind to deliver the most well performing & successful apps in a rapidly changing mobile app development scenario.